How do you find an outlet of Burger King in Sunderland? Why, by using a UK-based search engine of course. Search engines have made our lives immensely easier by allowing us to find the information we require in just a few seconds.
Search engines work by crawling the web and crunching all the data they gather according to an algorithm. They condense the most relevant pages for a search term and display them on top of the search results pages (SERPS).
The order in which a search engine displays its results depends on a number of factors, among which relevancy is the most important. The more relevant a page's content is to your search term, the higher it will rank in the SERPS.
In recent times, local search engines have gained importance because of the greater relevance they offer shoppers looking for items that can be purchased online and shipped locally. A searcher based in the United Kingdom, looking for a DVD rental service would, naturally, prefer to browse websites in the UK than use a global search engine with very few UK-relevant results.
Searchers.co.uk is a UK-based search engine that features a high quality web index with powerful search features. Their sophisticated ranking technology, an example of British innovation, has made them an "industry leader" and got them featured in publications like The Guardian and The Financial Times.
Each page in the Searchers.co.uk index is run through their algorithm, ranked and filtered to decipher if it will be useful. Pages that are irrelevant to the search term or useless to searchers are not included in the index. That is why they are one of UK's most relevant search engines, and are known to deliver one of the freshest indices around.
Searchers.co.uk has partnerships with various other industry leaders such as Kelkoo, Yahoo!, and Scoot, that allows them to provide additional features such as product search, news search and a local business directory search of more than 2 million UK company records.
Because their demographic is primarily from Great Britain, Searchers.co.uk is an ideal medium for advertisers who wish to reach the UK market. A leader in local search, their Ad-Cycle program offers the maximum relevant exposure to searchers from this region.
From gymnasiums in London to diet pill stores in Hampstead, UK searchers can use Searchers.co.uk to find relevant information on any topic under the sun. For advertisers and searchers in Great Britain, this UK-based search engine provides the ultimate user experience.
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